A Case Study Is
The main reason why such a necessity occurred was the absence of useful textbooks, which could help students to learn how to run their own business and rule the companies.
According to Content Marketing Institute, case studies are the 5th most popular marketing technique, right after social media, e-newsletters, blogs, and website articles.
In fact, 63% of marketers think that a case study is an effective marketing strategy.
The history of case studies dates back to the beginning of the 20 th century, when they appeared in Harvard.